If you’re using competitive analysis for keyword research, what should you be looking for in the keywords?

Here are the answers to the How to Boost Lead Generation with SEO Certification Exam.

If you’re using competitive analysis for keyword research, what should you be looking for in the keywords?

• That the keyword volume is high
• That the intent of the keyword your competitor is targeting matches the intent of one of the strengths of your product
• That the keyword is related to something in your industry

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