Exam Name: Competitor Analysis with SEMrush Exam
Exam URL: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/
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- Why might it make more sense to model your strategies on Game Changers than Established Players?
- How does assessing the traffic distribution of your competitors help you build a marketing strategy?
- How can the Bulk Analysis tab in Traffic Analytics help a brand, with known competitors, create benchmarks for their marketing?
- If you need to understand how a given brand is interacting with a market trend, how can you use the SEMrush Brand Monitoring tool to accomplish this task?
- What can a competitor’s referral and direct traffic teach you about content strategy?
- True or false: the competitors shown in Market Explorer will always be the most direct competitors.
- What’s one benefit of presentation mode?
- Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- How many competitors can you compare in the audience overlap widget in the Traffic Analytics?
- In the Top Pages report, you can learn:
- What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.
- If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?
- Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?
- True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.
- What can the Topic Research tool teach you about your competitors? Choose two answers.
- If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?
- True or False: A competitor with low audience overlap should be ignored.
- True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels first.