Exam Name: Content Marketing Principles for Business
Exam URL: https://www.semrush.com/academy/courses/content-marketing-principles-for-business/
- Effective content marketing can have many benefits, but it cannot help build authority for your brand.
- Which of the following formats can you use for a blog article on your website?
- Guest posts can’t help you earn referral traffic but they can increase brand exposure.
- You can use email as a part of your content marketing strategy to nurture leads and promote seasonal offers.
- Which Semrush tool allows you to discover “missing” and “untapped” keywords that your competitors rank for?
- One of the benefits of topic clustering is that you can avoid covering the same topic twice by grouping subsections correctly.
- Which Semrush tool provides you with a SERP analysis of the top 10 competitors ranking for a keyword, and also recommendations based on Semantic-related words, Backlinks, Readability score and Text length?
- Using questions in your articles can be useful, as it may help you with voice search and it may help you with obtaining a featured snippet on SERP.
- Which of the following should you include in an editorial calendar when creating a content marketing plan?
- When distributing your content, which of these practices can be used for promoting content?
- Search engines do not interpret backlinks as trust signals from one site to another.
- Which of the following are metrics you can use to track for content success?
- Which Semrush tool allows you to sort potential content ideas based on topic efficiency and also trending subtopics?